I pursued my undergraduate studies in Engineering at a prestigious institution in the UK, ranking within the Top 5. Graduating in 2007—yes, it feels like ancient history now—I initially ventured into Investment Banking, joining one of the world's largest firms at the time. However, within a year of entering the field, I came to the realization that this career path wasn't aligned with my aspirations. The tumultuous period of 2007-2008, famously dubbed the wild west of investment banking, only solidified my decision to pivot.
Transitioning to corporate communications, branding, and public relations seemed a natural fit. Shortly after my departure, the firm I previously worked for underwent a dramatic collapse that reverberated in international headlines. Rest assured, my departure preceded this unfortunate event.
Over the subsequent decade, I dedicated myself to business development within one of the largest engineering firms. Later, I delved into branding, public relations, and process outsourcing for leading luxury lifestyle and travel brands in the UK, spearheading their global expansion efforts.
As the late 2010s approached, several peers and I embarked on a groundbreaking venture, establishing the first luxury travel network in the Indian Ocean region. Leveraging our collective expertise, we redefined the perception of these destinations while pioneering innovative technologies in PR and communications. Notably, we served as launch partners for the world's leading AR/VR firm, pioneering AR/VR-based campaigns in the hospitality industry.
In parallel, I co-own and operate an organization specializing in recruiting tech talent for Silicon Valley startups and larger tech companies, a venture especially pertinent given the current economic landscape.
However, after fifteen years immersed in the corporate world, the toll became palpable. Fortunately, my wife—who also held a C-level position at a major advertising company—and I seized the opportunity to pursue a PhD program, escaping the relentless pace of the rat race.
In any capacity—be it teaching, advisory roles, or informal discussions—I bring a wealth of real-world business expertise to the table. Crucially, I offer insights into graduate and MBA programs from the perspective of a seasoned recruiter.
I am pursuing my PhD in Communications and Public Relations at a R1 US university (top 2 in my field).
My research examines the use of AR/VR technology in communication campaigns, focusing on how immersive experiences enhance audience engagement.
I also explore the role of behavioral psychology in buying intentions and use psychometric evaluations to understand how emotional and cognitive responses to AR/VR content influence decision-making. This multidisciplinary approach aims to inform effective communication strategies in today's media landscape
My original GMAT score was in the 500s 😅, and I spent over $150 per hour lesson with so-called tutors, but I never improved above mid 600s. Realising it was not for me, I concentrated on answering the questions and talking to people who could assist me with the answers and strategies for acquiring the answers quickly. This assisted me in reaching 740; eventually, my college opted not to need the GMAT.
I have also noticed that more and more institutions don't care about the GMAT; just the admission office does, unless it's for the MBA program.
Same reason why your high school physics teacher is not an Astrophysicist at NASA. Just because you are a great test taker doesn't mean you can teach someone else how to be one. My students are now achieving scores of 735/745, and they're really enjoying their progress. You can check out the reviews to learn more (REVIEW)
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